Nanyang: Jade Culture Jade Driven Industries
In recent years, Nanyang municipal government based on abundant Nanyang jade resources around the “Jade” word to make a fuss, and continuously enrich, “jade culture” content, focused on creating unique charm of the cultural brand, effectively promoted the rapid development of jade carving industry, has become the largest jade carving, handicrafts production and export base. At present, Nanyang City jade carving operations personnel engaged in nearly 20 million people, annual turnover of more than 20 million products are exported to the United States, Japan, Germany, Southeast Asia more than 50 countries and regions, the annual export volume more than 600 million yuan, becoming Nanyang new economic growth point.
Nanyang jade carving, jade divided by one of the four famous Chinese Dushan Jade as the main raw material, but also rebroadcast Myanmar jade, Xinjiang, and Tian, Afghanistan white jade, jasper, as well as Canada, coral, agate, QUARTZ, frozen Ling stone, crystal stone, amethyst more than 150 kinds of jade stone. Nanyang Dushan Jade because of its wide variety of colors, bright color, high hardness, good gloss, texture detail and prestigious, well received by the consumers. According to historical records, Nanyang jade began in the Shang period, Xing Yu Han, Song, Yuan, follow-up late Qing, Sheng in today. Especially since reform and opening up, development and utilization of the value of Dushan Jade has attracted increasing attention, after a jade artists and science and technology workers to tap, sorting, and learning from overseas experience and continuous improvement process, and gradually formed its own unique artistic style, with skills flexibility and color dignitaries known world.
It is a long history, profound cultural heritage and its unique beautiful jade resources and began to make Nanyang jade this artistic treasures to be handed down to flourish, Jingshizhizuo constantly come out. Up to now, Nanyang jade carving artists to design a “Wolong coming out,” “Kowloon rotating flowers Kaoru”, “deer Crane with Spring”, “Great Wall” and has won more than 40 items in the national, provincial awards, more than rare treasures from the Great Hall of the National Palace Museum collection. In particular, in 1999 by Billiton gem devices Co., Ltd. Nanyang City, Henan Province produced by the Macao Special Administrative Region of the rare treasures gift “Kowloon sundial”, with its unique artistic charm, guests marvel countries around the world.
“Every village has a machine ring, and everyone one Zhuo Yu Sheng”, which is known as a “jade town” reputation as a true portrayal of the town of Jinping County. Zhenping now the country’s largest distribution center for jade production and processing, in addition to outside the Nanyang jade, its raw materials from around the country and Myanmar, Russia, Canada, Brazil, Afghanistan and other 12 countries and regions, employing 150,000 people, processing enterprises nearly 10000, forming more than 20 different features, ranging from massive-scale processing and sales with an annual output value of 1.2 billion. Zhenping County, Great World of jade, jade Bay shifosi town market, jade agate boutique market, elm village bracelet market, He Chong jade ornaments and market professional reputation at home and abroad markets.
Into the characteristics of the characteristics of cultural industries, through the graft integration, enhance the characteristics of the economic connotation, is Nanyang municipal government bigger and stronger jade carving industry in a big important step. They worked in the town of Jinping County shifosi Town has established the National Museum of jade culture, held a national “jade culture” seminar, organized the province will be Zhanping fine jade. Nanyang City in particular, extension devices Co., Ltd production of jade gem series of national musical instruments and opened up the history and music history of jade precedent, registered “Extension treasure” brand jade trade mark has been declared as protected marks of origin, expand the treasure “brand jade has been awarded a national brand, etc., effectively “jade culture” were incorporated into jade industry, raised the grade of jade industry, will transform into real productive forces of cultural brand, creating a strong competitive advantage.
Nanyang Chinese medicine, Mr CHEUNG annual festival, jade Festival and Trade Fair is the Nanyang municipal government size up the situation, seize opportunities, jade carving industry effort to build the brand’s another major move. Through this event, to look Miaoxiang large foreign markets, the rapid development of jade carving industry, providing a platform to strengthen cooperation with domestic and international jade carving industry contacts and communication, through the market pulling effect, so that initially formed the Nanyang jade processing and marketing of dragon industrial structure, promoting the Nanyang jade innovation project to improve the Nanyang jade grade and level of technology has expanded the Nanyang jade carving at home and abroad reputation and influence, in order to Nanyang leap-forward development of the rural economy has laid a solid foundation for the promotion of the city’s the building of new socialist countryside.
September 16, Nanyang City fifth “2 1″ will be the beautiful shore of White River, held a grand, Nanyang jade will yet again with her brilliant and unique essence to attract the world’s attention. I believe jade carving festival in 2006 will further strengthen the Nanyang jade carving of the brand, to achieve universal access and increase the mutual promotion and then in the Investment and economic and trade activities have accelerated Nanyang rapid development of rural economic and social undertakings.
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